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"We dove head first into this global product launch and MJ Bratton provided Summit with tremendous intellect, curiosity, perspective, and a commitment to teamwork. Adam has an uncanny ability to ask hard questions, keep focus on the objectives and push others to think bigger and better." - Brian Helfrich: Owner and CEO |
Based in North Carolina and doing business across the globe, Summit Coffee Co. developed a new top of market, café quality instant coffee to fold into their product mix at their growing franchise locations. In addition to multiple lifestyle reasons, the ease and convenience of instant coffee in the outdoor marketplace simply makes sense. Summit enlisted MJ Bratton to create a holistic plan to introduce their brand and products, highlighted by the global launch of the instant coffee, at the Outdoor Retailer (OR) show in Denver, CO. As the worldwide leader in the outdoor industry trade show scene, OR attracts tens of thousands of attendees and the industry's top brands, influencers, athletes, and thought leaders to their shows.
We built a comprehensive strategic marketing, branding, sales, PR, activation and attendee engagement plan for pre, during and post show. Value was realized and grasped by both Summit and show management immediately. By the morning of day #2, Summit had secured rights for future OR shows as the exclusive coffee vendor. We were thrilled to introduce Summit's brand/products to the industry and engaged over 35% of all show attendees (well above show average), but also think that Summit Coffee Co. Owner and CEO, Brian Helfrich recapped the launch well his Journal entry HERE.
We have continued our relationship with Summit beyond the OR show and engage their target audience through our Human Powered Movement platform and organic community engagement generating tens of thousands of impressions monthly.
We built a comprehensive strategic marketing, branding, sales, PR, activation and attendee engagement plan for pre, during and post show. Value was realized and grasped by both Summit and show management immediately. By the morning of day #2, Summit had secured rights for future OR shows as the exclusive coffee vendor. We were thrilled to introduce Summit's brand/products to the industry and engaged over 35% of all show attendees (well above show average), but also think that Summit Coffee Co. Owner and CEO, Brian Helfrich recapped the launch well his Journal entry HERE.
We have continued our relationship with Summit beyond the OR show and engage their target audience through our Human Powered Movement platform and organic community engagement generating tens of thousands of impressions monthly.
