MJ Bratton's very own in-house consumer facing brand, Human Powered Movement, is proud to announce another brand new experiential event for the endurance community in the southeast.
Perennial: A Time Based Endurance Run is slated for Saturday, January 13, 2024 in Belmont, NC and is the Southeast's newest Half, Full and Ultramarathon.
Not only is the event aimed to further HPM's mission of inspiring more activity in people's lives, but we've also created a valuable marketing platform for our clients and partners as well as created an opportunity for environmental storytelling as the host venue, Daniel Stowe Botanical Gardens, is also the event beneficiary.
Human Powered Movement - New Event Annoucement
Gaston County Tourism Development Office recently featured our in-house brand, Human Powered Movement, and our Bike Rental Program based at Confluence.
This quick and informative write up and supporting video showcases a perfect day of activity and socialization throughout Cramerton, NC and Belmont, NC.
This project is a perfect example how MJ Bratton and Human Powered Movement can work in concert for clients on both sides of the spectrum.
HPM and our experiential bike rental program served as the foundation of the "on-camera" story while MJ Bratton played a direct role behind the scenes on production of the video shoot by coordinating talent, scouting the bike route, and capturing video used in the final piece.
Media - Gaston County - HPM Bike Rentals
Since 2004, Bend, OR based Aquaglide has been developing inflatable watersport and lifestyle products to encourage more activity outside.
With the release of their brand new high performance and ultra-packable kayak in early 2023, they reached out to us with the idea of telling and authentic story of the versatility of the new product and showcasing a brand partner, our very own Human Powered Movement.
Corresponding with the spring release of the Cirrus to specialty and big box retailers nationwide, including REI, Backcountry.com and more, we've hosted multiple Kayak/SUP demos for Aquaglide to extend their reach, awareness and impact on the East Coast.
Reinforcing Aquaglide's commitment to our environment, one lucky winner also walked away with a free Deschutes 110 during our own South Fork Sampler Adventure Race raffle which raised critical dollars for the event beneficiary Catawba Riverkeeper.
Aquaglide - New Product Launch
For the 2nd year in a row our in-house brand Human Powered Movement (HPM) has made headlines in the local media as we've brought the newest Adventure Race in the Southeast to the Charlotte, NC area.
The South Fork Sampler Adventure Race raises critical dollars for our non-profit beneficiary while fulfilling the mission to facilitate greater human powered experiences in all of us.
Recreational opportunities throughout the region, a steadfast focus on promoting sustainable practices, and local businesses are all highlighted throughout this public facing event.
Leading up to the event, the local newspaper, the Gaston Gazette, once again ran an article of the event.
Media Coverage: Human Powered Movement - Gaston Gazette