For the second time this month, we've earned placement in a national publication for our client Recover. The inclusion in RunStyle Magazine, which highlights trends and new product launches for the running industry, was purposefully aligned with our attendance at The Running Event in Austin, TX.
This trade show is the largest gathering of running brands, athletes, retailers, suppliers, industry leaders and media members in the country.
In addition to the impressions garnered through this print and digital publication, we gained a substantial amount of foot traffic to our both with warm leads about the brand new "Impact Jacket" and our entire product offering.
Medium Coverage - Recover - Run Style Magazine
Running Insight, the industry leading magazine for Run Specialty professionals recently released a feature article on Recover's ongoing efforts to make the planet greener just days before the largest Run Specialty trade show in the country, The Running Event, in Austin, TX on November 28-30, 2023.
The article not only spotlighted the innovation that Recover continued to bring to the running industry through their partnerships of premier running events such as the Big Sur International Marathon, Boulderthon, and the Marine Corps Marathon.
Remained as the first slider on their home page for weeks and distributed to their email list garnered Recover tens of thousands of impressions to a highly targeted and fruitful audience.
This placement was a direct results of our proactive PR efforts to increase more earned media for our client.
Media Coverage - Recover - Running Insight
Gaston County Tourism Development Office recently featured our in-house brand, Human Powered Movement, and our Bike Rental Program based at Confluence.
This quick and informative write up and supporting video showcases a perfect day of activity and socialization throughout Cramerton, NC and Belmont, NC.
This project is a perfect example how MJ Bratton and Human Powered Movement can work in concert for clients on both sides of the spectrum.
HPM and our experiential bike rental program served as the foundation of the "on-camera" story while MJ Bratton played a direct role behind the scenes on production of the video shoot by coordinating talent, scouting the bike route, and capturing video used in the final piece.
Media - Gaston County - HPM Bike Rentals
For the 2nd year in a row our in-house brand Human Powered Movement (HPM) has made headlines in the local media as we've brought the newest Adventure Race in the Southeast to the Charlotte, NC area.
The South Fork Sampler Adventure Race raises critical dollars for our non-profit beneficiary while fulfilling the mission to facilitate greater human powered experiences in all of us.
Recreational opportunities throughout the region, a steadfast focus on promoting sustainable practices, and local businesses are all highlighted throughout this public facing event.
Leading up to the event, the local newspaper, the Gaston Gazette, once again ran an article of the event.
Media Coverage: Human Powered Movement - Gaston Gazette