Running Insight, the industry leading magazine for Run Specialty professionals recently released a feature article on Recover's ongoing efforts to make the planet greener just days before the largest Run Specialty trade show in the country, The Running Event, in Austin, TX on November 28-30, 2023. The article not only spotlighted the innovation that Recover continued to bring to the running industry through their partnerships of premier running events such as the Big Sur International Marathon, Boulderthon, and the Marine Corps Marathon. Remained as the first slider on their home page for weeks and distributed to their email list garnered Recover tens of thousands of impressions to a highly targeted and fruitful audience. This placement was a direct results of our proactive PR efforts to increase more earned media for our client. Media Coverage - Recover - Running InsightGaston County Tourism Development Office recently featured our in-house brand, Human Powered Movement, and our Bike Rental Program based at Confluence. This quick and informative write up and supporting video showcases a perfect day of activity and socialization throughout Cramerton, NC and Belmont, NC.
This project is a perfect example how MJ Bratton and Human Powered Movement can work in concert for clients on both sides of the spectrum. HPM and our experiential bike rental program served as the foundation of the "on-camera" story while MJ Bratton played a direct role behind the scenes on production of the video shoot by coordinating talent, scouting the bike route, and capturing video used in the final piece. Media - Gaston County - HPM Bike RentalsFor the 2nd year in a row our in-house brand Human Powered Movement (HPM) has made headlines in the local media as we've brought the newest Adventure Race in the Southeast to the Charlotte, NC area. The South Fork Sampler Adventure Race raises critical dollars for our non-profit beneficiary while fulfilling the mission to facilitate greater human powered experiences in all of us. Recreational opportunities throughout the region, a steadfast focus on promoting sustainable practices, and local businesses are all highlighted throughout this public facing event. Leading up to the event, the local newspaper, the Gaston Gazette, once again ran an article of the event. Media Coverage: Human Powered Movement - Gaston GazetteOnce again, our in-house brand, Human Powered Movement, has been highlighted in a local destination marketing organization's (DMO) content. We have worked with Gaston County Tourism Development office on a number of different projects over the years to drive economic development and visitorship to the region, just minutes west of Charlotte, NC. The articled entitled "10 Reasons to Participate in the Southeast's Newest Adventure Race" focuses on the South Fork Sampler: A Multisport Adventure Race that aims to highlight the unlimited recreational resources in the area, promote small local businesses, inspire environmental and conservational awareness and raise critical dollars for the beneficiary, Catawba Riverkeeper, in their ongoing efforts to ensure clean and plentiful drinking water for the 4+ million people in the river basin. The full article can be found HERE and at the button below. Media Coverage: Gaston County - South Fork Sampler |
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