Leveraging the massive stage of the Marine Corps Marathon, MJ Bratton supported Recover by directing and producing an evergreen 360' Closed Loop Program video that will be used across multiple marketing channels to reinforce the brand's steadfast position as the industry leader in vertically manufactured sustainable apparel.
This video features and end-to-end glimpse into how Recover not only produces high quality, low waste apparel, but also how their take back program creates an infinite supply chain that once and for all, literally closes the loop removing apparel waste.
Recover - Content Creation - 360 Closed Loop Program
Recover Brands recently and proudly concluded the largest partnership activation in the 13 year history of the brand at the 48th Annual Marine Corps Marathon in Washington, DC.
The weekend featured the release of Recover's new refreshed brand, a large scale 360' Closed Loop Program collection, and the presenting sponsorship of "The People's Marathon", one of the most iconic endurance events in the country.
MJ Bratton played an active and critical role in the partnership build out, event activation, and post production of a variety of leverageable marketing assets that can be used for years to come ... including the video below.
Recover - Marine Corps Marathon Partnership Activation
MJ Bratton's very own in-house consumer facing brand, Human Powered Movement, is proud to announce another brand new experiential event for the endurance community in the southeast.
Perennial: A Time Based Endurance Run is slated for Saturday, January 13, 2024 in Belmont, NC and is the Southeast's newest Half, Full and Ultramarathon.
Not only is the event aimed to further HPM's mission of inspiring more activity in people's lives, but we've also created a valuable marketing platform for our clients and partners as well as created an opportunity for environmental storytelling as the host venue, Daniel Stowe Botanical Gardens, is also the event beneficiary.
Human Powered Movement - New Event Annoucement
Gaston County Tourism Development Office recently featured our in-house brand, Human Powered Movement, and our Bike Rental Program based at Confluence.
This quick and informative write up and supporting video showcases a perfect day of activity and socialization throughout Cramerton, NC and Belmont, NC.
This project is a perfect example how MJ Bratton and Human Powered Movement can work in concert for clients on both sides of the spectrum.
HPM and our experiential bike rental program served as the foundation of the "on-camera" story while MJ Bratton played a direct role behind the scenes on production of the video shoot by coordinating talent, scouting the bike route, and capturing video used in the final piece.
Media - Gaston County - HPM Bike Rentals