For the second time this month, we've earned placement in a national publication for our client Recover. The inclusion in RunStyle Magazine, which highlights trends and new product launches for the running industry, was purposefully aligned with our attendance at The Running Event in Austin, TX.
This trade show is the largest gathering of running brands, athletes, retailers, suppliers, industry leaders and media members in the country.
In addition to the impressions garnered through this print and digital publication, we gained a substantial amount of foot traffic to our both with warm leads about the brand new "Impact Jacket" and our entire product offering.
Medium Coverage - Recover - Run Style Magazine
Running Insight, the industry leading magazine for Run Specialty professionals recently released a feature article on Recover's ongoing efforts to make the planet greener just days before the largest Run Specialty trade show in the country, The Running Event, in Austin, TX on November 28-30, 2023.
The article not only spotlighted the innovation that Recover continued to bring to the running industry through their partnerships of premier running events such as the Big Sur International Marathon, Boulderthon, and the Marine Corps Marathon.
Remained as the first slider on their home page for weeks and distributed to their email list garnered Recover tens of thousands of impressions to a highly targeted and fruitful audience.
This placement was a direct results of our proactive PR efforts to increase more earned media for our client.
Media Coverage - Recover - Running Insight
Leveraging the massive stage of the Marine Corps Marathon, MJ Bratton supported Recover by directing and producing an evergreen 360' Closed Loop Program video that will be used across multiple marketing channels to reinforce the brand's steadfast position as the industry leader in vertically manufactured sustainable apparel.
This video features and end-to-end glimpse into how Recover not only produces high quality, low waste apparel, but also how their take back program creates an infinite supply chain that once and for all, literally closes the loop removing apparel waste.
Recover - Content Creation - 360 Closed Loop Program
Recover Brands recently and proudly concluded the largest partnership activation in the 13 year history of the brand at the 48th Annual Marine Corps Marathon in Washington, DC.
The weekend featured the release of Recover's new refreshed brand, a large scale 360' Closed Loop Program collection, and the presenting sponsorship of "The People's Marathon", one of the most iconic endurance events in the country.
MJ Bratton played an active and critical role in the partnership build out, event activation, and post production of a variety of leverageable marketing assets that can be used for years to come ... including the video below.
Recover - Marine Corps Marathon Partnership Activation