Coming off the most successful Biketoberfest in the organization's history, MJ Bratton and Sustain Charlotte proudly agree to continue the partnership in developing, growing, and managing the city-wide event to show the region how easy, fun and healthy it can be to explore various Charlotte area neighborhoods, small businesses and points of interest without the use of a car.

MJ Bratton has once again been engaged by Sustain Charlotte and tasked with managing all aspects of the event production from route planning, sponsorship outreach, partner and participant communications, strategic marketing planning, advertising, day-of event execution, post-event surveys, etc.

We are excited to continue to bring more energy, industry expertise, and top tier event execution to the Sustain Charlotte organization and the entire Charlotte community through this signature event that raises critical dollars for Sustain Charlotte's year-round efforts to make Charlotte a more equitable city for all.

MJ Bratton and Human Powered Movement are proud to celebrate the grand opening of Confluence, the newest hub for art, music, outdoor recreation and social engagement in the Charlotte, NC area.

Situated in downtown Cramerton, NC this public/private partnership provides a platform for local artists to showcase their craft, a space for citizens and visitors to socialize and a resources center to live a healthier and more active lifestyle.

Net profits from the collaborative effort go to supporting the South Fork Collective who's mission is to restore the water quality of the river and and improve recreational access to the river

MJ Bratton supported the Catawba Riverkeeper and the Town of Cramerton in the conceptualization, branding and program development of the space leading up to the grand opening.

Human Powered Movement developed and will maintain a bike rental program, provide a wide range of merch offerings, will host a weekly run club, and produce ongoing educational clinics (Ex: bikepacking 101) and special events (Ex: outdoor film screenings) to promote and facilitate greater human powered experiences.

Our in-house brand, Human Powered Movement recently collaborated with Jamis Bikes, a leader in the cycling industry  to further engage our collective audiences. 

A recent Human Powered Movement Journal covering a 650+ mile self-supported bikepacking trip from NC to PA was captured via video and written word. The trip featured and was completed on a Jamis' Renegade C1 bike.

Through a partner post on social media, both brands were able to spread their reach to new audiences that have clearly shown an interest in consuming this type of content.

MJ Bratton and our in-house consumer facing platform, Human Powered Movement, was a part of a recent weeklong expedition to packraft the Ambler and Kobuk River above the Arctic Circle in Northern Alaska.

Amongst other brands, our client, Recover was a supporting brand of the trip and we delivered an authentic and engaging written piece that was pushed to over 100K followers through their marketing channels