The Hudson Valley Challenge (HVC) is an annual community based multi-sport (running, cycling, paddling) expedition that takes place in the beautiful Hudson Valley region of NY. Each year the challenge encompasses varying routes, distances, and locations to promote local and sustainable adventures, and inspire people of all ages, races, genders and abilities to lead healthier lives.
Chev Dixon, professional athlete & activist, conceptualized and has championed the annual expedition for the past 3 years. As the challenge grows in both length and community impact each year (including media outlets from across the country) Chev has assembled a robust team to help position and scale the challenge in both reach and impact.
MJ Bratton supports the HVC in an advisory role across branding and business positioning (videos, pitch decks, copywriting, web content, brand connections and communications and more).
The HVC is also a natural fit for our sister-brand, Human Powered Movement where we support and facilitate greater human powered experiences.
Chev Dixon, professional athlete & activist, conceptualized and has championed the annual expedition for the past 3 years. As the challenge grows in both length and community impact each year (including media outlets from across the country) Chev has assembled a robust team to help position and scale the challenge in both reach and impact.
MJ Bratton supports the HVC in an advisory role across branding and business positioning (videos, pitch decks, copywriting, web content, brand connections and communications and more).
The HVC is also a natural fit for our sister-brand, Human Powered Movement where we support and facilitate greater human powered experiences.
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