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"The Carolina Thread Trail was excited to work with MJ Bratton during the summer of 2020 to promote our trail network to potential users. Our marketing saw a significant boost due to the campaign and the experience of working with them was phenomenal!" - Jennifer Clark: Communications and Marketing Manager |
The Carolina Thread Trail (CTT) is a centralizing force that brings together local municipalities, conservation groups and public stakeholders to create positive impact in the Carolinas. Comprising over 450 miles of greenways, blueways, trails and street connectors, the CTT footprint weaves together over 3 million people across 15 counties in North and South Carolina.
MJ Bratton developed and created an organic and interactive summer-long campaign to engage the active community, increase CTT trail usership and raise awareness of the work and geographical reach of the CTT. We utilized our integrated sister brand, Human Powered Movement, to directly connect, encourage and support participants via Instagram and Strava. By campaign end, MJ Bratton was directly responsible for over 50,000 CTT related impressions across all digital platforms. From an engagement standpoint, the CTT online trail map page views increased 119% (year over year) and an even more substantial increase of 184% (year over year) was captured in the usership of their online “Log My Trails” feature. Both stats are priority consumer metrics for the CTT marketing department. Finally, we rounded out our efforts by penning the feature article for their Fall/Winter newsletter found HERE.
Throughout our ongoing efforts within the outdoor and recreational industries in and around the Carolinas, we continue to work with The Carolina Thread Trail (led by The Catawba Land Conservancy) to promote deeper engagement opportunities within their ever expanding footprint.
MJ Bratton developed and created an organic and interactive summer-long campaign to engage the active community, increase CTT trail usership and raise awareness of the work and geographical reach of the CTT. We utilized our integrated sister brand, Human Powered Movement, to directly connect, encourage and support participants via Instagram and Strava. By campaign end, MJ Bratton was directly responsible for over 50,000 CTT related impressions across all digital platforms. From an engagement standpoint, the CTT online trail map page views increased 119% (year over year) and an even more substantial increase of 184% (year over year) was captured in the usership of their online “Log My Trails” feature. Both stats are priority consumer metrics for the CTT marketing department. Finally, we rounded out our efforts by penning the feature article for their Fall/Winter newsletter found HERE.
Throughout our ongoing efforts within the outdoor and recreational industries in and around the Carolinas, we continue to work with The Carolina Thread Trail (led by The Catawba Land Conservancy) to promote deeper engagement opportunities within their ever expanding footprint.
